Just Out ⚡: Roblox
The latest brand and rebrand launches, as they happen.
Brand: Roblox
Studio: DixonBaxi
Typefaces:
Builders Sans
Roblox isn’t just a platform, it’s a universe of over 40 million experiences where people come together to create, play, learn, and imagine. More than games, it’s a place of constant reinvention. Together with roblox’s in-house brand team, we reimagined the identity to reflect this energy. A bold new system shaped by its community.
As roblox scaled rapidly, the brand was struggling to keep pace. With tens of millions of user-generated worlds, the platform needed a cohesive brand system. One that could unify without flattening the dynamism. Our challenge was to frame the chaos, elevate the experience, and build something creators, partners, and teams could align around.
– DixonBaxi
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