Just Out ⚡: Gemini
The latest brand and rebrand launches, as they happen.
Brand: Gemini
Studio: Porto Rocha
Typefaces:
Google Sans
Gemini, the artificial intelligence formerly known as Bard, faced an unexpected challenge. As new competitors entered the category, once-innovative brand codes became generic AI language. At the same time, AI underwent a significant shift—from an invisible force, quietly powering systems behind the scenes, to becoming a tangible presence in everyday life. This shift represented the driving potential to assert Gemini’s leadership and connect at a human level with the next kind of workers and learners.
Our charge: Make Gemini the Google Magic for a new generation.
To manifest this magic, Gemini required a bold reframing—distinct yet seamlessly integrated within Google’s ecosystem of products and services. We began by reclaiming the now ubiquitous symbol of AI, the Spark, as an invitation to explore. Just as Gemini activates curiosity, we activate the Spark through immersive motion that initiates exploration, reveals content, and invokes the Gemini magic.
The duality and interplay between the human input and magic output sits at the heart of our design system, visualizing Gemini as both a responsive partner and a source of discovery.
– Porto Rocha
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